Transportable Shade Sheds
Uncovering sales growth opportunities
TSS needed quick and immediate sales growth within a competitive market due to the poor performance of the existing digital campaign. As the leading media agency in Brisbane, Caravel implemented a rigorous test and learn approach which identified key word white space and the best performing copy. To increase ROAS, we segmented ad group budgets into product specific groupings and optimised key words heavily based on different customer use cases for the product. Invisible fields implemented into the website lead form helped us to identify top performing keywords and optimise accordingly.
The strategy worked quickly and efficiently, to the point that TSS were able to reinvest the revenue generated into expanding into new territories.