TSS needed quick and immediate sales growth within a competitive market due to the poor performance of the existing digital campaign. As the leading media agency in Brisbane, Caravel implemented a rigorous test and learn approach which identified key word white space and the best performing copy. To increase ROAS, we segmented ad group budgets into product specific groupings and optimised key words heavily based on different customer use cases for the product. Invisible fields implemented into the website lead form helped us to identify top performing keywords and optimise accordingly.

We analysed TV signals and store locations to identify aggregated markets that made TV buying more cost efficient and streamlined. Our campaign reporting ensured that television networks were held accountable and audience guarantees were delivered. Across the 4.5 year partnership with Caravel Media, Highgrove Bathrooms have seen revenue double and store numbers increase by 25%.