TRANSPORTABLE SHADE SHEDS
SOCIAL AND DIGITAL CAMPAIGN
Transportable Shade Sheds looked to build qualified leads for their sales team across a social and digital campaign. Having not previously run strategic digital campaigns, Caravel Media were tasked with building out their campaigns and target audiences from scratch, using keyword and audience research to ensure potential customers are reached cost-efficiently.
Caravel Media worked directly with the client to learn more about their target audiences and products to build a robust collection of target keywords. Using a test-and-learn approach, Caravel Media tested audience targeting, bidding strategies and ad placements across search, Facebook and display ads.
Through consistent campaign optimisations, Caravel Media was able to double monthly website traffic within two months and increase leads for the sales team dramatically. Through this sales growth, Transportable Shade Sheds has been able to expand their marketing in to new territories, with expansions through to Tasmania and New Zealand set for the near future.