Swoosh needed to deliver increased brand awareness in a new market, whilst driving increased loan applications with their core customer. Specialising in the Brisbane market, we tested in a smaller populated market to demonstrate the impact without wastage. Through a data driven approach, Brisbane advertising agency Caravel Media executed an omni-channel plan that navigated the highly competitive quick loans space.  This strategy delivered impact where competitors weren’t, avoiding expensive and cluttered environments whilst always on conversion media converted low hanging fruit.