Brisbane was struggling in the heart of COVID, and as a Brisbane-based media agency, we were honoured to be a push in the recovery journey. Businesses were having a hard time and we needed to inject life back into local tourism for SEQ Food Trails, driving website traffic and real-world visitors to local businesses.
Through a data-driven and content-led approach, Caravel Media delivered a social strategy that resonated with the core demographic. This was primarily driven through hyper-engaging content that curated the perfect day trip in each region, which made this content extremely shareable. Through A/B testing, we identified the highest value audience and maximised our investment strategy against this demographic. Although budget was limited, through our strategy we were able to save small businesses.
