Creating an appetite for Super
Younger demographics do not care about their Super. Intrust Super tried everything to engage with demographic without success.
As the leading advertising agency in Brisbane, Caravel Media used data and analytics to identify the right value proposition for this audience, facilitating a partnership with Intrust and DoorDash that became the cornerstone of the campaign. This value exchange only solved half of the problem, speaking to the right audience with the message was just as critical to the campaign success.
We analysed the Brisbane market and identified Intrust Super customers through cutting edge geotargeting capabilities and matched them with specific look-back windows. Through a multi-platform digital campaign leveraging first-party data we scaled the execution to deliver strong results.