TELEVISION PARTNERSHIP CAMPAIGN
Highgrove Bathrooms looked to build brand awareness and display their bathroom products within a contextually-relevant environment on a national scale. The Channel 7 renovation show House Rules gave Highgrove Bathrooms the opportunity to build a partnership across the 2020 season that included a television schedule, billboards and in-show integration. Having previously partnered with House Rules, Caravel Media were tasked with negotiating a more cost-efficient partnership that would offer Highgrove more exposure and integration of the Highgrove products and brand.
Caravel Media’s experience and relationship with Channel 7 created an opportunity to negotiate a more valuable partnership agreement.
Across the 2020 season of House Rules, Highgrove Bathrooms not only received all booked TARPs in their metro markets, but over 450 bonus TARPs (approximately 200% of their booked TARPs).