Highgrove Bathroom’s business model meant franchisees were advertising in isolation and not taking advantage of group buying power. Caravel Media analysed historic television campaign data to identify inconsistencies and inefficiencies.

We analysed TV signals and store locations to identify aggregated markets that made TV buying more cost efficient and streamlined. Our campaign reporting ensured that television networks were held accountable and audience guarantees were delivered. Across the 4.5 year partnership with Caravel Media, Highgrove Bathrooms have seen revenue double and store numbers increase by 25%.