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QR Code Entries Completed Across 4 Nights
Posts Amplified On Eat Street Social Platforms
People Reached Each Weekend
EVA Air set out to boost brand engagement and drive flight bookings through a live activation that blended fun, foot traffic, and travel intent. The challenge was to create a high-impact experience that connected emotionally while capturing data and inspiring real-world conversions.
The activation took off over four nights at Brisbane’s Eat Street Northshore, where we transformed the Boathouse venue into a hub of aviation-themed excitement. Attendees competed in a paper plane challenge, with the top flyers progressing to a grand finale on Eat Street’s main stage—delivered in front of thousands of weekend visitors.
To bridge play with purpose, we offered an exclusive EVA Air discount code on-site and integrated QR code sign-ups to drive measurable engagement. With Eat Street’s electric atmosphere and built-in foot traffic, the event was primed for participation and perfectly positioned to inspire travel.
Social reach was baked into the strategy from day one, with Eat Street amplifying the activation across their highly engaged platforms—ensuring the buzz extended far beyond the venue.
