Driving Sales and Scale for Cox Mowers
CAMPAIGN OUTCOME
The Challenge
Cox Mowers needed a scalable campaign to generate widespread awareness and drive cost-efficient leads that could be nurtured into sales.
The Strategy
Launch a national Meta advertising campaign offering a compelling incentive — a $100 Cox Mowers voucher — to attract and convert high-intent users across Australia.
The Execution
We designed and launched a geo-targeted Meta campaign that reached users Australia-wide. We built advanced custom and Lookalike audiences to re-engage high-interest users and maximise retargeting efficiency. This delivered a high volume of leads while maintaining a low cost per conversion. We implemented an automated tracking and email system to nurture leads, keeping Cox Mowers top of mind and encouraging purchase decisions.
