Turning Clicks into Crowds
CAMPAIGN OUTCOME
Increase in website sessions
+ 0 %
Increase in online tickets sales
+ 0 %
Decrease in cost per purchase on Meta
0 %
The Challenge
With increased business that resulted in reduced marketing budgets and consumers facing a cost-of-living crisis, Australian Events needed to grow their YoY ticket sale numbers.
The Strategy
We implemented an integrated media strategy across TV, radio, connected TV, outdoor, and digital channels to drive awareness and increase branded search traffic – leading to more ticket sales. Meta was restructured using a full-funnel approach, with a focus on scale, efficiency, and performance. We enhanced Google Analytics tracking to enable deeper insights into user behaviour, and informed future campaign optimisation.
The Execution
- Restructured Meta campaigns, significantly increasing ticket purchases while reducing the cost per lead.
- Shifted Meta ad buying to a full funnel approach, ensuring budget was spent on users with genuine interest.
- Used Google’s data to target high-intent audiences across connected TV platforms (7plus, 9Now, SBS On Demand, Kayo, and Tubi)
