SOCIAL AND DIGITAL CAMPAIGN
Exit Timeshare Now looked to increase their leads and increase brand awareness across a niche audience. Looking to target people wanting out of a timeshare, often skewing 65+, Caravel Media previously implemented targeted press, television and medical screen ad campaigns across Australia. To build campaign cost-efficiency and increase leads, Caravel Media proposed a targeted digital campaign that would drive traffic to the site and encourage engagement and communication.
Having tested both display and search ads across a one-month campaign, Caravel Media were able to optimise the ad content and targeting across the following month. Display ads were created with emotive imagery and copy to engage with audiences. Retarget audiences were created to reach users who have shown greater intent within the service, helping to increase total leads. Across the search campaign, keywords were strategically targeted to outbid and outrank competitor ads.
Across the one month campaign, Caravel Media reached their target number of leads at a $50 cost per lead. Through consistent campaign optimisation and strategic targeting, these qualified leads had a sales conversion rate of 33% securing Exit Timeshare Now an approximate $100,000 in sales.
We pride ourselves on working directly with the client to tailor a campaign to their needs and goals. Our collaborative approach mean that we we build connections with our clients and go above and beyond to get results.